News, Trends
Women Led Businesses Continue to Fuel Growth in a Tough Economy
October 16, 2009 by Economic News Feed · Leave a Comment
According to the Small Business Administration, there are 9.1 million women owned businesses in the U.S., employing 27.5 million people and contributing $3.6 trillion to the economy.
“Female leadership of companies is changing how businesses are organized, managed and insured,” said Mary Claire Bonner, head of Local and Regional Business, a combined organization that includes Aetna Small and Middle Market Business. “Our work with women-led companies has taught us that the idea of communities – places where different people come together to share interests, goals, and values – is central to their success. This is how we have developed the benefit plans and tools needed to serve the health and well-being of companies led by women.”
In response to this growth, Aetna has launched a new website,www.aetnawomenatwork.com, which features pertinent information, videos, events, education courses, and more, to help women balance their often dual roles as business and family caregivers and decision-makers.
The site content is built around three core areas: Healthy Business, Healthy Family, Healthy Life — three themes that resonate with women business leaders regardless of their industry.
Healthy Family
When families share the value of health, the benefits are experienced by everyone—parents, children, colleagues, and employers. This section of the site is designed to help people get engaged in their health with the tools and information they need to make smart, healthy decisions, including:
- How health benefits can help save money
- Screening tests every family should consider
- Creating Personal Health Records for everyone in your family
Healthy Life
- How to find doctors in your area
- How to get more from your insurance coverage
- How to plan for retirement
